September 3, 2014

Three Word Wardrobe

The Three Word Wardrobe is a project in partnership with Skip created to explore the relationship between clothing and mood; how colours, textures and fabrics make us feel. 

For the launch of the campaign they spent a month collecting fashion imagery - from shoots, lookbooks or daily outfit posts - by selected fashion bloggers/photographers from all over the globe to use on their various online platforms. Each image submitted is captioned with the Three Word Wardrobe formula: colour, fabrication, mood to find these patterns and connections. The SA site has recently been made live along with a pretty great competition. You can find it at

My contribution to the Three Word Wardrobe is mix of unseens, outtakes and new images shot for and inspired by the project.

Capturing a mood through styling and colour has always been a big part of the images I make, but as one of the contributors to this project, as the month progressed I became more aware of what texture and fabrication can add to what an image is saying. These are some of the shots:


October 17, 2013

Pichulik SS'14 Lookbook

We shot the latest lookbook for local accessories brand Pichulik on a grey Sunday in September at the treasure trove that is Chandler House. These are the results! (Blogger is displaying images teeerribly lately so please take a look at my site for better viewing:


Model: Veda Pols at Boss Models
Make-up and Hair: Sian Bianca Moss at Infidels
Stylist: Kate Desmarais 
Photographer: Alix-Rose Cowie 

Clothes from Adriaan Kuiters, Mungo & Jemima, Afraid of Mice
Shot on location at Chandler House

April 25, 2013


Kate Desmarais and I recently collaborated on this shoot inspired by the latest internet craze, Hadouken/Makankōsappō, based on moves from Street Fighter and Dragon Ball Z. We imagined an academy where girls go to learn the art of the energy attack, and documented their training.


Photographed by me
Styled by Kate Desmarais
Modelled by Chane De Jager, Michelle Schultz and Anja Carosini | All at Boss Models

Clothes by:

(Click on the pics to see them big)

March 28, 2013


My good friend Emma Frost and I had been talking about doing a shoot together pretty much since the first time she told me her plans to open a floral design studio in Cape Town. This was about mid-way through 2012.

In early 2013 Emma along with fellow florist and friend Jessica Ellis opened SUPERNATURAL.

We got together two weekends ago to finally make the lookbook happen.

The shoot is a collaboration between myself, Kate Desmarais who did the styling, The SUPERNATURAL girls, and gorgeous model Shelly Chen.

Thank you to the totally amazing local designers Tamara Cherie Dyson for her pieces in pics 2, 3 and 4 and Daniel Bradley for the transparent raincoat. 

Shot on location at Tamboerskloof Primary. Thanks Miss Mackenzie!

November 5, 2012


I recently took part in a group photography exhibition called Exhibit B at Side Street Studios in Woodstock, Cape Town. The show was presented by Max Mogale, curated by Yang Zhao and included work by Urban Mosadi, Danielle Clough, Kai Kevlar, Azeulah, Paul Ward, Anelisa Mangcu and Max himself. The theme we were all given was 'Bordeom'. The photos above are my representation of the theme. We also each had to display our photographs as part of an installation. Mine is below in a photo taken on the night by Urban Mosadi. Find more of her photos of the night here


Styled by Kate Desmarais
Modelled by Lee-Anne Johnson

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Photography by Alix-Rose Cowie is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
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